Review: Stompeez
Description: Plush slippers
Main Pitch: "Walk, stomp or jump and [they] pop to life"
Main Offer: $19.95 for one pair
Bonus: N/A
Marketer: IdeaVillage
Producer: Infomercials Inc.
Website: www.Stompeez.com
Review: Silly Slippeez
Main Pitch: "The glow in the dark slippers that pop to life"
Main Offer: $19.95 for one pair
Bonus: N/A
Marketer: Tristar
Website: www.SillySlippeez.com
More evidence than detente is dead. I first posted about Stompeez in September of 2011, so the campaign has a huge headstart -- not to mention much better creative (from the producer that brought you Pillow Pets) and a formidable retail distributor behind it. The 'glow in the dark' angle is not enough to overcome all of that, so I give this one to Stompeez in a landslide.
