April 13, 2012

Weekly Round-Up

  1. Command Collar. Starring: Don Sullivan, "The DogFather." Marketer: Thane. Pitch: "The natural way to change your dog's behavior fast." Comments: Decent idea, bizarre way to pitch it. The picture above says it all! [ss]
  2. Cravey. Pitch: "Turns dry dog food into a gourmet meal." Comments: I'm not sure why anyone would think this is a good item for DRTV -- unless it's a media efficiency play? [ss]
  3. Genie Gripper. Pitch: "Your solution to those worn-out, broken, rusted, grimy or hard to turn water spigot valves." Comments: A (seasonal) solution in search of a problem. [ss]
  4. Miracle Hair. Starring: Beau Rials. Pitch: "A fast, easy and affordable solution to hair loss." Comments: This has been tried before -- twice. In DR, the third time is never the charm, even when you have a great spokesman like Beau. [ss]
  5. Pour to Store. Starring: Cathy Mitchell. Marketer: TV Goods. Pitch: "Get your food back in the container, not on it." Comments: The Web site has "temporarily out of stock" in place of its order form, which I am going to take to mean "bomb." [ss]
  6. Totally Tubular. Marketer: Allstar. Pitch: "Keeps your arm from falling asleep, so you can rest right and sleep tight in any position." Comments: Pillows are hot, but there are a lot of them right now and the focus on the 'arm falling asleep' problem narrows the potential market. [ss]

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