Description: Silicone bakeware
Main Pitch: "Needs no grease or oil, won't stick no matter what you cook and rinses clean with ease"
Main Offer: $14.99 for pan, divider, 12 cupcake liners, Whip-It whisk and Baking Book
Bonus: 2nd kit (just pay S&P)
Marketer: Hearthware
Producer: Blue Moon Studios
Website: www.Lovenware.com
Prediction: Unlikely to succeed
The straight-up 'miracle of silicone' pitch has never worked on DRTV. I don't see why it would suddenly start working now. The divided pan angle might have improved the odds, but it gets swallowed up in the 'kitchen sink' offer the marketer is trying to squeeze into the spot.
