May 07, 2012


Description: A folding cane
Main Pitch: "If your cane can't keep itself upright, how will it keep you upright?"
Main Offer: $34.95 for one
Bonus: Wrist strap and travel bag (free)
Prediction: Hit!

This is a non-traditional campaign that will likely roll out with less concern for the typical DR metrics, so a prediction isn't really fair. However, I think it's going to be a best seller for some time to come because it taps into a hot market (mobility) with a value-priced product.

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