May 07, 2012

Review: Flip N Easy

Description: A wet/dry mop
Main Pitch: "Removes scuff marks, soaks spills as well as cleans, dusts and dries your floors and more"
Main Offer: $19.99 for one
Bonus: Extender Bender (free)
Marketer: Infusion Brands
Prediction: Unlikely to succeed

This appears to be a second attempt at a Saul Judah item that flippin' flopped two years ago. I see no reason why the concept would do well now -- although response has improved since then. Maybe this is hopeful thinking?

On a side note, this creative features a pet peeve of mine: Over-use of split screens. Producers usually make this mistake with quads, and I always push back. My argument is the viewer can't possibly process four (new) visuals at once, especially not in the seconds allowed. (Using a quad to reprise visuals viewers have already seen is another matter.) This particular creative compounds the problem by presenting the viewer with as many as NINE different visuals at once!

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