February 09, 2012

Weekly Round-Up

For posterity, here are quick hits on four items I haven't blogged about before (for various reasons):

  1. Glow Buddy. Pitch: "The huggable bear that glows in the dark." Marketer: Telebrands. Producer: Harvest. Comments: There is something to this 'huggable night light' idea (see my Dream Lites review). We'll have to see how far it goes. [a]
  2. Body Snake. Producer: Opfer Communications. Pitch: "Clean and scrub hard-to-reach areas of your body effortlessly." Comments: This general pitch has generated some success (e.g. IdeaVillage's Spin Spa), and items like it also sell well in catalogs. [a]
  3. Spec Tamer. Pitch: "Never lose sight of your glasses again." Marketer: Telebrands. Comments: An important reason I 'post for posterity' is to keep track of all the times an idea is tried. This is the second attempt (see iSpex), and the second flop. [a]
  4. Toilet Bullet. Pitch: "Keeps toilets clean up to 50,000 flushes." Marketer: Telebrands. Comments: I'm not surpised this one failed. The category is dominated by entrenched brands. [a]

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