February 09, 2012

Review: Better Sealer

Description: A reusable bag sealer
Main Pitch: "Locks the stale out and keeps the fresh in"
Main Offer: $10 for 2 large, 3 jumbo plus 2 Better Bag Seals
Bonus: Double the offer (just pay S&P) plus 2 storage caddies
Marketer: SAS Group
Website: www.BetterSealer.com
Prediction: Unlikely to succeed

Solutions like these have been tried before without success. As I wrote in my review of the last one, Anthony Sullivan's Ba'Noodle, I don't believe such solutions are "needed given the category is crowded with 'good enough' solutions, such as chip clips." This pitch tries to convince people otherwise, but the main argument (represented in the opening) is pretty weak.