Description: An anti-aging cream
Main Pitch: "The first award-winning, anti-aging hand-care system for younger looking hands"
Main Offer: $19.95 for 30-day supply of day and night cream
Bonus: Free nail & cuticle treatment
Starring: Ellen Sirot
Website: www.HandPerfection.com
Prediction: N/A
This is not really my area (the business model is different), but I have dabbled in it. The focus has always been on the face in this category, mainly because that's what has been successful. I always liked the idea of targeting other areas (hands, neck, etc.), but such products never seem to go very far. My instinct is that this is because the face is 'high stakes' -- people look at it all day, every day -- whereas the hands and neck are lower stakes.
In a down economy, it may also seem frivolous to have a different vanity cream for every body part. I suspect many are using 'general purpose' creams instead, or using a cream meant for one body part on all body parts.
