Description: A callous remover
Main Pitch: "Easily removes callouses for spa perfect feet"
Main Offer: $10 for 8 patches, scraper/file and soothing balm
Bonus: Double the order (just pay a separate fee)
Producer: Blue Moon Studios
Prediction: Likely to succeed
Foot care has always been a hot DRTV category, especially for the Khubani brothers. Ontel's Miracle Foot Repair was a strong seller for years at retail in the early part of the century. IdeaVillage had a solid hit with Easy Feet in 2010. And of course, Telebrands itself had the largest hit in the category in 2007 with Ped Egg, which is rumored to have outsold Snickers bars at checkout at the height of the retail campaign. As a result, it's a safe bet to predict success for this item.
This item is also a bit reminiscent of Kinoki Foot Pads, an IdeaVillage hit from 2008. But while Kinoki made promises that weren't close to credible, this adhesive pad proves it works with compelling, right-before-your-eyes demos.