Description: A device for scrubbing feet
Main Pitch: "Cleans and massages your feet from heel to toe"
Main Offer: $14.99 for one
Bonus: 2nd one (just pay processing)
Marketer: Zoom TV Products
Website: www.BuyEasyFeet.com
Prediction: Likely to succeed
My first impression of this product: It looks like a flip-flop for a fetishist. Then I realized you don't wear it, you suction it to your tub and use it to clean, exfoliate and massage your feet. The further I got into the commercial, the more I liked it (as a DRTV item, that is).
What's not to like? This category is well established on DRTV and at retail with a string of past hits we all could name. Everything from IdeaVillage's Spin Spa to Ontel's Miracle Foot Repair to the recent Telebrands mega-hit Ped Egg has shown this problem drives sales.
As for this particular solution, it covers all the bases, and the commercial even has a charming pitch for kids. The only weakness I see is the odd look of the product that I joked about at the top of this column. At retail, that could be a liability since this really does look like footwear instead of footcare.
