Description: A squeezable paint applicator
Main Pitch: "Touch up scuffs without a brush"
Main Offer: $19.95 for three with three Paint Pumps
Bonus: Three SpacklePaks
Prediction: Unlikely to succeed
The problem this commercial highlights was solved a long time ago by the Mr. Clean Magic Eraser. That said, this type of product is needed. But is it needed enough?
Years ago, I agreed with our new products manager when she argued that it was. Then a brand company beat us to market with a better version of our idea (I cannot recall the name) ... and also saved us a lot of money by demonstrating it was a dog.