March 27, 2014


Description: A knife and sharpening sheath
Main Pitch: "The revolutionary knife that sharpens itself for life"
Main Offer: $14.99 for the Santoku knife, pairing knife & carving knife with sheaths
Bonus: Four steak knives with sheaths (just pay a separate fee)
Marketer: Telebrands
Prediction: Likely to succeed

The benefits of having a sharp knife are clear, but that hasn't helped the many knife sharpeners that have been tested find success. Among the many failures, one type of sharpener rolled out. It was called Edge of Glory by Telebrands and Samurai Pro by SAS. But my impression is both items were mediocre retail sellers at best, and who knows what the overall CPOs ultimately looked like.

That said, knives have fared much better on DRTV (see AeroKnife and Yoshi Blade), and knife sets have a long and storied history in our industry. As a result, this one has a good shot. It certainly presents an excellent value proposition.

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