November 11, 2013

Pet Command

Description: A dog training device
Main Pitch: "Stops bad behaviors instantly, helps teach your dog new tricks and even finds your pet at night"
Main Offer: $10 for one with training guide
Bonus: 2nd one (just pay P&H)
Marketer: Emson
Prediction: Unlikely to succeed

In a 2010 duel, Emson and Telebrands both marketed the predecessor to this product, a sonic dog trainer. Emson called theirs PetZoom Sonic Pet Trainer and Telebrands called theirs Bark Off.

This product is trying to be the 'new and improved' version of that not-so-old gold, but I think it comes across as more of the Victorinox version -- my way of saying it's a Swiss Army product.

Is it a sonic trainer? Is it a clicker? Is it a flashlight? The answer is yes, that's confusing, and confusion is a sales killer.

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