April 09, 2014

Bloomin' Onion: Old Gold?

New Name: Onion Bloom
Current Marketer: Ontel
Original Marketer: Telebrands, Ontel
Original Hit Year: 1998 (Nos. 14, 26 & 32 on the JW Annual)
Prediction: N/A

This is apparently a 'fast fail' as the Website (onionbloom.com) is no longer live. That makes sense given the "bloomin' onion" was a novelty and novelty wears off. Today, it's tortilla bowls and bacon bowls that have captured the popular imagination.

An interesting historical note: In 1998, no less than three onion blossom gadgets appeared on the JW Annual: Telebrands' Great American Steakhouse Onion Machine, the Sproutin' Onion (marketer unknown) and Ontel's Onion Gourmet.

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