Description: Colorful shoelaces
Main Pitch: "Cool new laces that never need tying"
Main Offer: $10 for three laces
Bonus: Three more laces (just pay separate P&H)
Marketer: Telebrands
Website: www.ReadyLaces.com
Prediction: Unlikely to succeed
This product doesn't offer enough "wow factor" for kids to pester their parents about it, and we know that pestering drives sales in this category. That's probably why the site is already down (although, again, I made my call before that happened.)
