April 24, 2014

Weekly Round-Up

  1. Press Painter. Marketer: Telebrands. Pitch: "Paint amazing works of art in seconds." Comments: An apparent 'fast fail.' Looked good to me ... which is why I don't often make predictions about kid items! [ss]
  3. Big Top Freeze Pop. Marketer: Global. Producer: Hutton-Miller. Pitch: "The super-size, super-delicious, super-fun frozen creation sensation." Comments: Speaking of kid items that looked good to me ... This is another 'fast fail.' (Link goes to spot.) Slushy Magic, Squeezy Freezy and even Ice Cream Magic -- but not this one? Doesn't make much sense to me. [ss]
  5. Cat Lick Stick. Pitch: "The amazing new cat brush that looks and feels like a cat's tongue." Comments: What's amazing is the bizarre things DR novices will try! [ss]
  7. Hair Genie. Marketer: National Express. Pitch: "The 100% instant hair remover that is pain free." Comments: This is essentially a Shave Bullet for women. I don't like the concept for men, and I like it even less for women! The problem is the way it looks: Women will either recognize it as a rotary shaver or perhaps think it's an old-school 'spring' epilator, neither association being a positive one. [ss]
  9. Silent Barrier. Marketer: Hampton. Pitch: "Amazing new (ultrasonic) training tool teaches pets where they can and can't go." Comments: Yet another 'fast fail.' Pet Command, Emson's recent foray into this 'old gold' category, doesn't seem to have gone very far, either. [ss]
  11. Strap Genie. Starring: Megan Gunning. Producer: Blue Moon. Pitch: "Clips onto any bra you own, giving you the lift, shape and support you want." Comments: This almost could have been a 'fast fail' round-up! This is yet another one. (Link again goes to spot.) As Strap Perfect showed, lift/cleavage alone isn't enough to sell a product like this on DRTV. It was only the addition of the 'hides bra straps' pitch that helped Strap Perfect break through where other projects (e.g. Cleavage Control Clips) had failed. [ss]

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