September 01, 2021

True Top 10 (August 2021)

Yet another slow month and reshuffling of a familiar deck. Now that summer's almost gone, we should start to see some new activity.

Here is your True Top 10 for August 2021:

  1. Copper Fit Never Lost Mask
  2.  
  3. Gotham Steel Stackmaster
  4.  
  5. MicroTouch Titanium Trim
  6.  
  7. Granitestone Blue
  8.  
  9. Granitestone Stackmaster
  10.  
  11. Bell+Howell Bionic Floodlight
  12.  
  13. Bell+Howell Tac Shaver
  14.  
  15. Copper Fit Ice Knee Sleeves
  16.  
  17. Copper Fit Energy Socks
  18.  
  19. Lucinda's Kitchen Spurtle

Emson surges into dominance with fully half of the top 10 campaigns. IdeaVillage fills out the rest of the list with four familiar campaigns. Kalorik's Spurtle sticks around for another month.

-----
Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

August 02, 2021

True Top 10 (July 2021)

Still pretty slow. Most of the top campaigns from last month remain at the top. They just shuffled around a little.

Here is your True Top 10 for July 2021:

  1. Arctic Air Pure Chill
  2.  
  3. Copper Fit Ice Knee Sleeves
  4.  
  5. MicroTouch Titanium Trim
  6.  
  7. Copper Fit Never Lost Mask
  8.  
  9. Copper Fit Energy Socks
  10.  
  11. Gotham Steel Stackmaster
  12.  
  13. Copper Fit Compression Gloves
  14.  
  15. Lucinda's Kitchen Spurtle
  16.  
  17. Viviscal
  18.  
  19. Bell+Howell Bionic Spotlight

Ontel's new Arctic Air takes the top spot. IdeaVillage's Copper Fit is still the No. 1 brand in the Top 10.

We have seen a lot of campaigns, some of them older, jump into the Top 10 list for a month and then disappear. Last month, it was two older campaigns (Avento's Hearing Assist and Eagle Eye's Hydro Mousse). For fun, I took a quick look at where those campaigns fell last month.

The answer: Hearing Assist dropped all the way down to No. 98 (from No. 7 last time), and HydroMousse dropped to No. 19 (from No. 5).

-----
Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

July 28, 2021

Ron Popeil, RIP

Sad news, I'm afraid. TMZ is reporting that the great Ron Popeil "experienced a severe medical emergency Tuesday and died early Wednesday morning at Cedars-Sinai Medical Center in L.A." He was 86.

Early in my career, I met Mr. Popeil at the Housewares Show in Chicago and later had the honor of interviewing him for a newsletter that IdeaVillage CEO Andy Khubani and I were doing at the time. Mr. Popeil was always gracious and full of gems, which I eagerly snapped up and put to good use. May he rest in peace. His impact on our industry is immeasurable.

For those interested, you can download and read the interview with Mr. Popeil. I also highly recommend his autobiography, Salesman of the Century. The title is no exaggeration: He was indeed.

July 07, 2021

True Top 10 (June 2021)

Not much going on these day. Here is your True Top 10 for June 2021:

  1. MicroTouch Titanium Trim
  2.  
  3. Arctic Air Brella Shield
  4.  
  5. Copper Fit Ice Knee Sleeves
  6.  
  7. Arctic Air Pure Chill
  8.  
  9. Hydro Mousse
  10.  
  11. Bell+Howell Bionic Spotlight
  12.  
  13. Hearing Assist
  14.  
  15. Bell+Howell Bionic Floodlight
  16.  
  17. Meaningful Beauty Supreme System
  18.  
  19. Copper Fit Never Lost Mask

A couple of old campaigns have suddenly resurfaced. Avento's Hearing Assist first tested in the spring of 2018, and I have Eagle Eye's Hydro Mousse originally airing in the spring of 2014.

-----
Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

Arctic Air Pure Chill

Description: A personal space cooler
Pitch: "Super cools your place in just seconds"
Offer: $39.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Arctic Air
Marketer: Ontel
Visit Website

The original Arctic Air was a portable cooling device that was No. 5 on the 2018 True Top 50.