August 05, 2019

New & True: Socket Shelf

Description: A shelf & outlet multiplier
Pitch: "Adds a shelf to any outlet for clutter-free counters"
Offer: $29.99 for one
Bonus: Free shipping
Brand: Sharper Image
Marketer: Allstar
Producer: Kingstar
Rank: No. 12*
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This is a TLC project that finally paid off. It first tested in February of 2017.

This is another category where Allstar seems to have the magic touch. The company's Side Socket was a 2013 True Top Spender.

* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

New & True: Bella Brow

Description: A microblading eyebrow pen
Pitch: "Gives you naturally beautiful, full-looking eyebrows"
Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Brand: Dream Look
Marketer: SAS Group
Producer: Hutton-Miller
Rank: No. 24*
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It has been a while since SAS rolled out with a TV product under its "Dream" brand. The last time was eight years ago when the original Dream Look was No. 30 on the 2011 True Top 50.

To find the one before that, you'd have to jump back another six years to 2005. That's when Dream Lips was No. 71 on the JW Annual. The previous year, it had been No. 60 on the same chart while Dream Lash came in at No. 45.

* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)