September 14, 2020

New & True: Flippity Fish

Description: A cat toy
Pitch: "Flips, flops and wiggles just like a real fish"
Offer: $19.99 for one with pole & free shipping
Bonus: 2nd one (just pay a separate fee)
Marketer: Ontel
Producer: Brandstar
Rank: No. 28*
Visit Website

Cat toys are hit or miss, but every few years there's another hit. The last one was Allstar's Pop N Play, which was No. 38 on the 2019 True Top 50.

* DRMetrix Weekly Top 40, Short Form Week 37 (Source: AdSphere)

CaraMia Bra

Description: A criss-cross bra
Pitch: "You won't even know you're wearing a bra"
Offer: $59.99 for 3 (choice of color)
Bonus: Double the order for 50% off, free shipping
Marketer: Allstar
Rank: No. 22*
Visit Website

This campaign made the Top 40 back in July (Week 28), but it appears I never posted about it.

The product follows in the tradition of long-form hits such as Rhonda Shear's Ahh Bra (2011) and Tristar's Genie Bra. The latter was on the short-form charts from 2011-2013 and was developed into a huge line of other bra products.

* DRMetrix Weekly Top 40, Short Form Week 37 (Source: AdSphere)