Industry News: The Number is $17.9 Billion

In a new press release cheekily titled, "17.9 Billion Reasons Consumer-Response TV Advertising is Here to Stay," DRMetrix CEO Joseph Gray has revealed updated figures from his AdSphere 5 x 5 Industry Study.

According to the release, "$17.9 billion of national ad spending last year went to TV commercials that ask consumers to take action, such as by visiting a website or going to an app store."

Gray explains:

“Last year was another year of growth for the industry. That said, we’re definitely seeing an overall decline in recent weeks due to Covid-19. While we expect to see a downturn overall in advertising expenditures for 2020, we are seeing sectors of the industry actually increasing spend during this time.

“To help measure more recent impacts to the industry, we have created a television frequency tracking page on our website to provide insights on which sectors of the industry are increasing/decreasing frequency on national television.”

You can read the complete release here, download a free copy of the updated report here and visit the coronavirus impact tracker here.

Industry News: Arwen for Hire

Arwen Saxon, the voice of countless DRTV hits over the years, is now offering her services for hire.

Formerly of Sullivan Productions, Arwen is a highly talented voice-over artist, producer and writer. A few of the well-known hits she helped create include: DermaSuction, Swivel Sweeper, H2O X5 Steam Mop and Hurricane 360 Spin Mop.

Arwen was already a well-established pro when I first showed up on her set as a wet-behind-the-ears DRTV novice. In fact, she has more than 30 years in the business and her company, NuVizions Media, will celebrate its 20th anniversary April 20. The company's services include "broadcast quality voice overs for DRTV, commercials, industrial and educational videos."

If you are looking to work with one of the industry's top talents, I strongly recommend you visit the NuVisions website and give Arwen a call.