June 07, 2021

True Top 10 (May 2021)

It's June already, so let's take a look back at last month and see who topped the spending charts.

Here is your True Top 10 for May 2021:

  1. MicroTouch Titanium Trim
  3. Copper Fit Never Lost Mask
  5. Arctic Air Brella Shield
  7. Bell+Howell Bionic Spotlight
  9. Copper Fit Ice Knee Sleeves
  11. Bell+Howell Bionic Floodlight
  13. NutriChopper
  15. Granitestone Blue
  17. Bell+Howell Tac Shaver
  19. MicroTouch Solo Titanium

Emson pushed IdeaVillage out of its position of total dominance, grabbing five top slots last month. IdeaVillage still occupied four slots, including the top two.

That's right: Together, these two marketers accounted for almost every campaign in the top 10. Only Ontel managed to join them with a new hit perfectly timed for the summer season (Brella Shield).

Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

Arctic Air Brella Shield

Description: A windshield umbrella
Pitch: "Keep your car cool even on the most blistering hot days"
Offer: $19.99 for one with carrying case, free shipping
Bonus: Double the offer (just pay a separate fee)
Brand: Arctic Air
Marketer: Ontel
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This came out a few weeks after Allstar's Brella Shade, which is also in rollout.

The original Arctic Air was a portable cooling device that was No. 5 on the 2018 True Top 50. Since then, Ontel has also released Arctic Air Ultra and Arctic Air Pure Chill.

Bionic Floodlight

Description: A solar-powered floodlight
Pitch: "Showers a super span of light, right where you need it"
Offer: $29.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Marketer: Emson (2020 True Top Marketer)
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This is the third Bionic light Emson has released. The others were the original Bionic Light and Bionic Spotlight, which was No. 9 on the 2020 True Top 50.

MicroTouch Solo Titanium

Description: A razor-like electric shaver
Pitch: "Trims, edges, grooms and shaves any hair anywhere"
Offer: $29.99 for one
Bonus: 3 grooming guides (free)
Brand: MicroTouch Titanium
Marketer: IdeaVillage
Producer: Blue Reef
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This is a line extension of the original MicroTouch Solo, which was No. 3 on the 2019 True Top 50.