April 06, 2021

The 2020 True Top 50

After much anticipation and delay, it's finally time to reveal the best campaigns of last year...

(Click to see the complete chart)

As you will notice, the trend toward brands and lines continues apace. More than half of the top 50 campaigns are for branded products in a line, and seven of the top 10 campaigns meet that criterion. Brands with more than one campaign on the chart this year include: Flawless, Bell+Howell, Copper Fit, GraniteStone, Hempvana, Gotham Steel and Atomic Beam. Several others (e.g. Calming Comfort, Contour) have made multiple appearances on the charts over the years and are well represented at retail.

TRUE TOP MARKETER

On the heels of being named AdSphere's Advertiser of the Year, EMSON wins 2020 True Top Marketer. The company matched last year's impressive output with 14 campaigns in the top 50. This is Emson's third year in a row in the top spot, and its second title since the True Top 50 began.

Here's the Big Five ranking:

  1. Emson
  2.  
  3. IdeaVillage
  4.  
  5. Telebrands
  6.  
  7. Allstar
  8.  
  9. Ontel

TRUE TOP PRODUCER

Meanwhile, another familiar name returns again to claim the 2020 True Top Producer title: HUTTON-MILLER. John, Peter and their incredibly talented team had the most diversity in their portfolio of winners and, perhaps most impressive, top-50 hits with five different DRTV marketers (Allstar, Emson, Ontel, SAS and Top Dog). They are clearly at the top of their game.

Below are the top 10 producers in our industry right now in ranked order:

  1. Hutton-Miller
  2.  
  3. Blue Reef
  4.  
  5. Cole
  6.  
  7. Paddock
  8.  
  9. Sullivan
  10.  
  11. Bluewater
  12.  
  13. Schwartz
  14.  
  15. Opfer
  16.  
  17. Best Buys
  18.  
  19. Morgan James
  20.  

TRUE TOP FEEDER

Paragon Products remains the most prolific hits-generator in the industry. In 2020, three Paragon rollouts made it into the top 50: Bell+Howell TacShaver (No. 13), Bell+Howell TacVisor (No. 21) and Egg Pod (No. 42).

Congratulations to the new champions of 2020!

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