April 07, 2021

True Top 10 (March 2021)

Now that last year's campaigns have been officially measured and ranked, let's see which campaigns are on pace to be the best of this year.

Here is your True Top 10 for March 2021:

  1. MicroTouch Titanium Trim
  3. Copper Fit Never Lost Mask
  5. Cool Turtle
  7. Copper Fit Angel Sleeper
  9. Bell+Howell Bionic Spotlight
  11. Finishing Touch Flawless Pedi
  13. Copper Fit Energy Socks
  15. Finishing Touch Flawless Salon Nails
  17. Grease Police
  19. Copper Fit Ice Knee Sleeves

IdeaVillage moves back into the top spot and continues to dominate with seven of the top 10, same as last month. Telebrands makes two appearances again, including one of only two new campaigns on the list. Emson's sole top-10 campaign remains in the top five but slips another place to No. 5.

Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

Grease Police

A cleaner & degreaser
Pitch: "Works on nearly all stubborn messes, even ones that have been baked on for years"
Offer: $14.99 for a bottle
Bonus: 2nd bottle, 10 face masks (just pay a separate fee)
Marketer: Telebrands
Producer: Sullivan
Visit Website

This originally tested in March of 2019.

Finishing Touch Flawless Pedi

Description: A pedicure device
Pitch: "Treat your feet to an at-home salon-style pedicure"
Offer: $19.99 for one
Bonus: Free shipping
Brand: Finishing Touch Flawless
Marketer: IdeaVillage/Church & Dwight
Producer: Blue Reef
Visit Website

This product is similar in concept to Flawless Salon Nails, which is No. 8 on the March True Top 10.

April 06, 2021

The 2020 True Top 50

After much anticipation and delay, it's finally time to reveal the best campaigns of last year...

(Click to see the complete chart)

As you will notice, the trend toward brands and lines continues apace. More than half of the top 50 campaigns are for branded products in a line, and seven of the top 10 campaigns meet that criterion. Brands with more than one campaign on the chart this year include: Flawless, Bell+Howell, Copper Fit, GraniteStone, Hempvana, Gotham Steel and Atomic Beam. Several others (e.g. Calming Comfort, Contour) have made multiple appearances on the charts over the years and are well represented at retail.


On the heels of being named AdSphere's Advertiser of the Year, EMSON wins 2020 True Top Marketer. The company matched last year's impressive output with 14 campaigns in the top 50. This is Emson's third year in a row in the top spot, and its second title since the True Top 50 began.

Here's the Big Five ranking:

  1. Emson
  3. IdeaVillage
  5. Telebrands
  7. Allstar
  9. Ontel


Meanwhile, another familiar name returns again to claim the 2020 True Top Producer title: HUTTON-MILLER. John, Peter and their incredibly talented team had the most diversity in their portfolio of winners and, perhaps most impressive, top-50 hits with five different DRTV marketers (Allstar, Emson, Ontel, SAS and Top Dog). They are clearly at the top of their game.

Below are the top 10 producers in our industry right now in ranked order:

  1. Hutton-Miller
  3. Blue Reef
  5. Cole
  7. Paddock
  9. Sullivan
  11. Bluewater
  13. Schwartz
  15. Opfer
  17. Best Buys
  19. Morgan James


Paragon Products remains the most prolific hits-generator in the industry. In 2020, three Paragon rollouts made it into the top 50: Bell+Howell TacShaver (No. 13), Bell+Howell TacVisor (No. 21) and Egg Pod (No. 42).

Congratulations to the new champions of 2020!

April 03, 2021

Emson & IdeaVillage Win 2020 AdSphere Awards

DRMetrix announced the winners of its fifth annual AdSphere Awards April 2. The awards recognize the best advertisers and brands of 2020 in four categories: short form, long form (infomercials), brand and lead generation.

In the short-form category, EMSON won Advertiser of the Year for the third year in a row, and IDEAVILLAGE won Brand of the Year for its Copper Fit Energy Plus Compression Socks campaign.

Congratulations to the winners!

Trophies will be handed out on the red carpet at PDMI West in San Diego this October. Click here for more information.