January 25, 2018

The Best and Worst Categories of 2017

Response magazine has published my annual "good categories/bad categories" analysis for 2017, featuring the latest data from DRMetrix.

CLICK HERE to learn what categories are generating today's biggest hits.


When you're done, why not check out The Daily Persuader, my new blog about persuasion in everyday life? It's just as educational ... and just as free!

The New True Top Marketers

In case you missed it, DRMetrix announced the winners of its 2018 AdSphere Awards on Monday. The awards honor "the most effective direct-response television advertisements airing on national television outlets in 2017," according to the DRMetrix announcement.

IdeaVillage won short-form Advertiser of the Year, and My Pillow won retail Brand of the Year. Four other companies got the top honor and many others took home Best of Category awards.

For a full list of the awards and their recipients, CLICK HERE.

January 11, 2018

The Year 'DRTV Brand' Stopped Being an Oxymoron

My last SciMark Report of 2017 is now available on the Response Website.

In the report, I declare last year a turning point in the industry's quest to establish legitimate brands. This is thanks to four deep categories that will continue to generate a steady stream of hits in 2018.

Give it a read and let me know what you think.


If you enjoy The SciMark Report, then you might also enjoy my new blog about persuasion in daily life. Check it out www.DailyPersuader.com or follow on Twitter @dailypersuader.