Description: A charging station
Pitch: "Conveniently charge all of your electronics ... in a flash"
Offer: 2 pay of $14.99
Bonus: 2nd one (free)
Brand: Bell+Howell
Marketer: Emson
Producer: 221 Direct/IntelliVision
Rank: No. 6*
Visit Website
This has been on the charts for 34 weeks and has now broken into the top 10. It was first tested in the spring of last year.
-----
* DRMetrix Weekly Top 40, Short Form Week 45 (Source: AdSphere)
Description: An LED light fixture
Pitch: The "triple-panel socket light that's crazy bright"
Offer: $29.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Marketer: Emson
Rank: No. 8*
Visit Website
This has been on the charts for 28 weeks and has now broken into the top 10. It was first tested this time last year.
-----
* DRMetrix Weekly Top 40, Short Form Week 45 (Source: AdSphere)
It's the beginning of the month, and I'm bored, so I'm going to experiment with a new feature. How would it be if every month, near the beginning of the month, I reported on the top 10 campaigns from the month before? It's easy to do, thanks to DRMetrix and their AdSphere tool.
For instance, here is your True Top 10 for October 2020:
Emson takes the top spot. IdeaVillage runs the table with the remaining top five. Allstar dominates the remainder of the list with three campaigns (6, 7 & 9). Strong showings from three of the Big Five.
Let me know if you like this feature, and I just might continue it.
Description: Copper-infused compression socks
Pitch: "Help reduce swelling and provide energizing support"
Offer: $19.99 for 2 pairs
Bonus: None
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
Rank: No. 5*
Visit Website
This is a new and improved version of Energy Socks Easy On-Easy Off.
IdeaVillage has had a long run with Copper Fit socks that also includes the original Energy Socks (2016) and Elite Energy Socks (2018).
-----
* DRMetrix Weekly Top 40, Short Form Week 44 (Source: AdSphere)
Description: A phone wallet
Pitch: "Use your phone while keeping it clean, safe and protected"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Starring: Lori Greiner
Marketer: Allstar
Rank: No. 8*
Visit Website
This is the fourth phone wallet tested in DRTV history. The others are: Allstar's Buxton Cell Phone Wallet (2009), Telebrands' TelePurse (2013) and Spark's Touch Purse (2014).
It seems the fourth time is the charm.
-----
* DRMetrix Weekly Top 40, Short Form Week 44 (Source: AdSphere)
