July 28, 2021

Ron Popeil, RIP

Sad news, I'm afraid. TMZ is reporting that the great Ron Popeil "experienced a severe medical emergency Tuesday and died early Wednesday morning at Cedars-Sinai Medical Center in L.A." He was 86.

Early in my career, I met Mr. Popeil at the Housewares Show in Chicago and later had the honor of interviewing him for a newsletter that IdeaVillage CEO Andy Khubani and I were doing at the time. Mr. Popeil was always gracious and full of gems, which I eagerly snapped up and put to good use. May he rest in peace. His impact on our industry is immeasurable.

For those interested, you can download and read the interview with Mr. Popeil. I also highly recommend his autobiography, Salesman of the Century. The title is no exaggeration: He was indeed.

July 07, 2021

True Top 10 (June 2021)

Not much going on these day. Here is your True Top 10 for June 2021:

  1. MicroTouch Titanium Trim
  3. Arctic Air Brella Shield
  5. Copper Fit Ice Knee Sleeves
  7. Arctic Air Pure Chill
  9. Hydro Mousse
  11. Bell+Howell Bionic Spotlight
  13. Hearing Assist
  15. Bell+Howell Bionic Floodlight
  17. Meaningful Beauty Supreme System
  19. Copper Fit Never Lost Mask

A couple of old campaigns have suddenly resurfaced. Avento's Hearing Assist first tested in the spring of 2018, and I have Eagle Eye's Hydro Mousse originally airing in the spring of 2014.

Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

Arctic Air Pure Chill

Description: A personal space cooler
Pitch: "Super cools your place in just seconds"
Offer: $39.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Arctic Air
Marketer: Ontel
Visit Website

The original Arctic Air was a portable cooling device that was No. 5 on the 2018 True Top 50.