July 01, 2020

Happy Nappers

Description: Pillows that convert to a sleeping bag
Pitch: "They love to sleep and play with you"
Offer: Starting at $39.99
Bonus: $10 off additionals
Marketer: Jay at Play
Producer: Hutton-Miller
Rank: No. 7*
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This is a recycled brand name. The original Happy Nappers were similar in design to Pillow Pets.

The original campaign ran in 2011 and was No. 18 on the JW Annual that year. It helped spark the plush craze that took over the industry in the ensuing years.

* DRMetrix Weekly Top 40, Short Form Week 26 (Source: AdSphere)

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