December 28, 2020

Cool Turtle

Description: A mask accessory
Pitch: "Creates a protective, cool and breathable space between your mask and your face"
Offer: $10 for three
Bonus: Two more (free), 10-pack of masks (just pay a separate fee)
Marketer: Telebrands
Rank: No. 2*
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Of all the DRTV players, Telebrands has been the most active in marketing COVID-19 products. Tests conducted include:

  1. Fresh Face, a face shield (August)
  2.  
  3. Steam Hero, a steam cleaner (June)
  4.  
  5. Germ Relief, a UV sanitizing box (June)
  6.  
  7. Air Police Ionic Copper Face Mask, a reusable mask (June)
  8.  
  9. Air Police 4, a disposable mask (June)
  10.  
  11. Oxi Up, an oximeter (May)
  12.  
  13. American Hands, sanitizing hand cream (May)
  14.  
  15. SaniWizard, a hand sanitizer dispenser (May)
  16.  
  17. Fight-5, an immune-support supplement (March)
  18.  
  19. HydroClean Gel & Foam hand sanitizers (March)

This project is the third chart-topper. HydroClean broke the top 10 in April, reaching No. 5. Air Police 4 broke the top 10 in June, reaching No. 6.

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* DRMetrix Weekly Top 40, Short Form Week 52 (Source: AdSphere)

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