April 24, 2014

Water Jet: Old Gold?

New Name: Turbo Jet

Current Marketer: Ontel
Current Producer: As Seen on Productions
Original Marketer: National Express
Original Hit Years: 2009-2010 (Nos. 54, 62 on JW Annual)
Website: www.BuyTurboJet.com
Prediction: Unlikely to succeed

I have only put out four annual True Top Spenders lists so far, but Water Jet is recent enough to have appeared on one of them (the first one for 2010). The repeat rate for most products is 7-10 years. Some categories repeat every 2-3 years (e.g. slicer/dicers) but never with the same item. As a result, I'm going to have to go with DRTV history and say it's too soon for this one to be a hit again.

As for the commercial, it's something special. I love the special camera they used to get that slow-motion, high-pressure effect!

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