Description: A scrubbing sponge
Main Pitch: "When it's cold it's tough, and when it's hot it's gentle"
Main Offer: $10 for 3
Bonus: 3 more (just pay a separate fee)
Starring: Anthony Sullivan
Marketer: Telebrands
Producer: Sullivan Productions
Website: www.HogWashScrubber.com
Prediction: On the fence
This is some really neat technology that has received a lot of attention since it was introduced on ABC's Shark Tank under the name Scrub Daddy. But will the hype translate into sales? That's always the question in my mind, and my guess in this case is "no."
Dish-cleaning items (e.g. Magic Bristle Gloves/Magic Glove/Scrub Glove, Easy Dish, Microfiber Magic Sponge) generally do not do well on DRTV because there are just so many other options available.
I'm only thinking about the product in terms of DRTV response, though. Sometimes, a lot of hype can translate into retailer interest ... which can result in good retail placement ... which can result in solid sales based on that placement, the novelty of the item and the free awareness created by the hype. If anyone knows how to play that game, it's Telebrands -- so I wouldn't be surprised to see this one in the 'As Seen on TV' set.
