June 16, 2011

Review: Easy Dish

Description: A manual dishwasher
Main Pitch: "Just dip and spin for perfectly clean dishes"
Main Offer: $19.99 for one
Bonus: Easy Caddy (just pay separate S&H)
Marketer: Zoom TV Products
Website: www.BuyEasyDish.com
Prediction: Unlikely to succeed

Trying to position against dishwashers as the "old-fashioned way" to do dishes doesn't seem like a good idea at all. Moreover, the 'save water/save money' pitch never works because water isn't that expensive compared to other household expenses (e.g. gas). Combine that with certain product shortcomings (this takes up a lot of room in your sink) and the fact amost every demo is a dissolve or cut-away (which sets off the BS detector), and I don't see this one going very far at all.

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