May 31, 2012

Weekly Round-Up

  1. Chair Gym. Pitch: "The easiest and most convenient way to get a total body workout in the comfort of your own home." Comments: Years ago, a similar item called the Resistance Chair gained a little traction, but the price point was high. Perhaps this version of the idea, which is given broader appeal and a front-end friendly $14.95 trial offer, will do better. [ss]  
  3. Classy Glass. Marketer: Telebrands. Producer: Blue Moon Studios. Pitch: "The stylish new window cover that lets the light in and keeps the world out." Comments: I'm too close to this one to make a prediction, which is why it appears here. [ss]  
  5. Grime Boss. Pitch: "Tough on grime but gentle on hands." Comments: This appears to be some sort of retail support campaign, so I am posting it here for information purposes only. [ss]  
  7. Mighty Mouth. Pitch: "The furry dog toy stuffed with tennis balls." Marketer: Telebrands. Comments: Another attempt to determine whether Crazy Critters was an outlier or a category. The last attempt by this marketer, Sling Duck, was a fast fail. I can't see this one doing any better. [ss]  
  9. Renew It All. Pitch: "Repair holes, rips, tears, gouges, scratches and cigarette burns." Comments: A staple catalog item that's old but hasn't been gold on DRTV in recent years. [ss]  
  11. Ring So Brite. Pitch: "Now your diamonds can go from dull to dazzling." Producer: Blue Moon Studios. Comments: This is a second attempt at an Allstar item originally called 7 Second Sparkle. [ss]  
  13. Sofa Sox. Pitch: "The blanket designed with your feet in mind." Comments: This is another second attempt at an Allstar product. Is someone going through their garbage? Anyway, the original was called Toasty Tootsies. [ss]  

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