Description: A jewelry cleaner
Main Pitch: "Cleans your jewelry with just a twist of the wrist"
Main Offer: $10 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: Concepts TV
Website: www.7SecondSparkle.com
Prediction: On the Fence
Despite any supporting evidence, I've always liked jewelry cleaners for DRTV. (As my recent "Blast from the Past" post reminded me, I loved Spin 'N Sparkle, for example.) The pitch just makes good sense to me. Women love their jewelry and spend a lot of money acquiring it. Yet most either put up with dull gems or use messy cleaning methods (e.g. a toothbrush). There has to be an opportunity there if the solution is right.
Whether this is that solution remains to be seen, but I wouldn't be surprised if this one appears on my True Top 50 list.
