Description: A scoop for food
Main Pitch: "The easy way to get the food, the whole food and nothing but the food from the chopping board into the pan"
Main Offer: $10 for two
Bonus: 4-in-1 Nokes knife (just pay S&H)
Marketer: Smart Inventions
Producer: Sullivan Productions
Website: www.BuyScoopIt.com
Prediction: Likely to succeed
This one meets most of my Divine Seven criteria for DRTV products. The only questionable one is "problem solving." I'm not sure how big of a problem this is.
As for the commercial, it's a great example of what the Sullivan team can do. Not only do they nail the demos, they produce some of the best-looking spots in the industry.
