April 05, 2012

Review: Toasty Tootsies

Description: A blanket with a foot pocket
Main Pitch: "Keeps you toasty warm from head to toe"
Main Offer: $19.95 for one blanket and a book light
Bonus: Double the offer (just pay separate P&H)
Marketer: Allstar
Producer: Blue Moon Studios
Website: www.BuyToastyTootsies.com
Prediction: Unlikely to succeed

My feeling is that the Snuggie craze is over. It was a moment in time, it didn't make a lot of logical sense and not even the creators of the craze can make it live beyond its natural life. That's the problem with fad items -- if you consider making millions of dollars on the way toward the edge of a cliff a problem.

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