April 05, 2012

Review: Diamond Deception

Description: Wrinkle-hiding makeup
Main Pitch: "Helps you look years younger in seconds"
Main Offer: $20 for one jar
Bonus: 2nd jar (just pay separate P&H)
Starring: Lena Kaptein, celebrity makeup artist
Marketer: Tempo 3000
Producer: Blue Moon Studios
Website: www.DiamondDeception.com
Prediction: Unlikely to succeed

This a unique product with a compelling twist. My problem is the category: I can't think of a single cosmetic that was a short-form success. There are plenty of examples of long-form success, but two minutes clearly hasn't offered enough time to overcome the credibility barrier a non-brand cosmetic faces.

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