April 05, 2012

Review: Cayla's Cami

Description: A camisole and bra in one
Main Pitch: "Combines the support of contour bra with the modesty of a camisole"
Main Offer: $19.99 for one in white, black or nude
Bonus: 2nd one (just pay separate P&H)
Marketer: Allstar
Producer: Monte-Brooks
Website: www.CaylasCami.com
Prediction: On the fence

This project will test whether Ontel's Cami Secret is an outlier or a category. Actually, if we broaden the definition of category sufficiently, I think Allstar's Trendy Top has shown there is something to garments that hide the 'cracks' women don't want to show. So this one could be the next hit that further establishes the 'hide the cracks' category.

On the other hand, it may be too soon after Cami Secret to find success with an item this similar, and the second half of this pitch puts the product in the bra category, which has really only worked well in long form.

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