February 03, 2016

A Panoply of Pans

RED COPPER

Description: A copper-ceramic nonstick pan
Starring: Cathy Mitchell
Marketer: Telebrands
Watch the spot

RED TITAN

Description: A titanium-ceramic nonstick pan
Starring: Cathy Mitchell
Marketer: Telebrands
Watch the spot

COPPER CHEF SQUARE

Description: A (square) copper-ceramic nonstick pan
Starring: Eric Theiss
Marketer: Tristar
Watch the spot

COPPER CHEF 360

Description: A (round) copper-ceramic nonstick pan
Marketer: Tristar
Previously reviewed on: January 28, 2016 (read it here)

GOTHAM STEEL

Description: A titanium-ceramic nonstick pan
Marketer: Emson
Previously reviewed on: November 5, 2015 (read it here)

 

This category got crowded real fast! At first, I didn't even see it as a duel. Emson was pursuing titanium and Tristar was pursuing copper, and the two have different strategies for going to market.

Now Telebrands has entered the mix with a pan to compete with both marketers, and Tristar has introduced a line of pans that includes the square one above. In other words, this competition just blew past duel and became a full-fledged melee.

There's no sense guessing at a winner because, with this many pans in the market, there won't be one.

2 comments:

  1. Gotham Steel has a real head start.i wonder how this plays out at retail.

    ReplyDelete
  2. Gotham Steel seems to be taking a nice lead at retail.

    ReplyDelete