November 05, 2015

Gotham Steel

Description: A non-stick pan
Main Pitch: "The newest technology in non-stick cookware made with ceramic and super-strong titanium"
Main Offer: $19.99 for one
Bonus: Folding omelet pan (just pay separate P&H)
Starring: Chef Daniel Green
Marketer: Emson
Watch the spot

Telebrands' Orgreenic was a monster item from 2012-2013, but it is way too soon to bring it back -- or anything like it. Besides, Telebrands couldn't make a go of the Slip Stone Pan last year, and they had a ton of experience in the category plus retailers who would have loved a second act even half as good as Orgeenic.

As for the creative, it's really good with lots of first-rate demos, and Chef Green carries the spot well. If this were 2011, I'd be predicting a winner!

S7 Analysis: When Orgreenic hit the market, there was clearly a strong need for a new kind of non-stick cookware. Today, that need has been met ... in spades.

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