January 14, 2016

Angry Mama

Description: A microwave cleaner
Main Pitch: "The fast, easy and natural way to steam away microwave crud in just minutes"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: The Schwartz Group
Watch the spot

There's a lot to like about this product. Above all, it's an effortless way to accomplish a chore everyone wants done but no one wants to do. Come to think of it, that's pretty much the definition of an ideal DRTV product!

The only possible negative here is that this concept was tried once before, in 2011, without success (see Micro Maid). But I never read too much into a single failure, especially when I don't know the marketer and the fail was years ago. There are many reasons projects fail besides lack of response, including timing.

S7 Analysis: This one aces the S7 as far as I'm concerned. It's even different in a quirky way, which I view as a positive. The Micro Maid was an awkward-looking contraption, and that may have contributed to its downfall.

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