Description: A microwave-cleaning gadget
Main Pitch: "Uses the power of steam to get your microwave sparkling clean"
Main Offer: $10 for one with two Micro Chamois
Bonus: Double the offer (just pay S&H)
Website: www.BuyMicroMaid.com
Prediction: Unlikely to succeed
This is sort of like a Mister Steamy (No. 15 on last year's True Top 50) for microwaves. However, the problem/solution is a lot less compelling. Between the various splatter guards and cleaning sprays available, I just don't think people view this as a problem in need of a new solution. The commercial does a good job trying to manufacture a rationale ("like a pressure washer for your microwave" is especially clever), but it ultimately fails to justify.
