Description: A sneaker cleaner
Main Pitch: "Guaranteed to extend the life and expensive look of your sneakers"
Main Offer: $10 for one bottle
Bonus: 2nd bottle, scrub brush & 2 deodorizers (just pay processing)
Producer: Meltzer Media
I'm too late on this one, so I'm just posting for posterity. Similar items have been considered for DRTV before, so it's important to keep track of the ones that were tested.