January 14, 2016

Ever Brite

Description: A motion-activated, solar-powered light
Main Pitch: "Shines an attractive low-level light from dusk to dawn"
Main Offer: $12.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Ontel
Producer: Kerrmercials
Watch the spot

Lights are No. 2 on my updated list of bad categories (see the January issue of Response), but there have been a few noteworthy attempts. Both motion-activated lights (2013's Light Angel) and solar-powered outdoor lights (2006's Bell + Howell Solar Powered Flood Lights) have rolled out. Another motion-activated light bearing a resemblance to this one -- Mighty Light, pitched by Marc Gill -- also had a limited run at retail in 2012. So although nothing has blown up the charts, there does seem to be something to this particular sub-segment of a typically terrible category.

S7 Analysis: It's the needed criterion that always give me pause when it comes to these products. There are so many quality outdoor lighting solutions at the big-box hardware stores, this problem should have been solved long ago.

No comments:

Post a Comment