April 15, 2015

Crispy Mate

Description: A mesh tray
Main Pitch: "Lets air circulate 360 degrees around the food, heating evenly"
Main Offer: $10 for a set (circle, square and basket)
Bonus: 2nd set (just pay a separate fee)
Marketer: Telebrands
Watch the spot

Both Telebrands (with Crispy Magic in 2010) and Ontel (with Crisp It! in 2012) have tried a variation of this product. In DR, the third time is seldom the charm. However, in rare cases, it's a big hit (see Stufz and Grab Bag). We'll see what happens here.

S7 Analysis: Yet again, it's the needed criterion that prevents this project from getting the SciMark seal of approval. Past experiments have shown that soggy-bottom food is not a big enough problem to motivate people off the couch. In addition to the two projects cited, a 2011 flop called Pyramid Pan (No. 8 in this Weekly Round-Up) also comes to mind.

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