April 15, 2015

Copper Wear Tape

Description: Sports tape
Main Pitch: "Designed to give you support, compression and aid in the recovery of soreness, aches and muscle stiffness"
Main Offer: $19.99 for a set of two rolls (tan and black)
Bonus: 2nd set (just pay P&H)
Marketer: Tristar
Watch the spot

Another entry into the super-crowded copper category. This one makes more sense than a pain-relief gel and has better odds than an insole, but it still strikes me as a long shot. That's because it's awfully sports-specific for our older customer. The same could be said of the copper garments, of course, but those have a lot of impressions (from three different marketers) behind them.

S7 Analysis: My comments regarding sports and the age mismatch are another way of saying this product may not be correctly targeted. Otherwise, it's certainly different enough and is needed in the sense it purports to solve a painful problem -- literally.

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