October 07, 2014

Speed Abs

Description: An ab wheel
Main Pitch: "The ultimate abdominal trainer for rock-hard abs"
Main Offer: $29.99 for one
Bonus: Comfort knee pad, workout guide & meal plan (free)
Marketer: Ontel
Website: www.SpeedAbs.com
Prediction: On the fence

Short-form fitness isn't exactly a hot category these days, but it has been a while since an ab item broke through, so Ontel's timing could be right. Two other pieces of information that sort of cancel each other out: 1) This is an 'Old Gold' item of sorts in that it's an improved version of the classic Ab Wheel; 2) the creator of Perfect Pushup tried to bring back the Ab Wheel last year under the name Ab Carver Pro.

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