October 07, 2014

Clever Grip

Description: A phone clip
Main Pitch: "The new smart phone clip with the super-strong grip"
Main Offer: $14.95 for one
Bonus: 2nd one (just pay P&H)
Marketer: Emson
Website: www.CleverGrip.com
Prediction: Unlikely to succeed

There's only room for one, and Allstar's GripGo (a much cooler product) is the one. Even a 'follower' version of that item (Grab-It!) couldn't compete.

Otherwise, this is a terrible category. Of the dozens of smart phone and tablet accessories that have been tried on DRTV, not one (or not one other) has been successful. It seems GripGo was an outlier, most likely because the demos were so different and amazing.

[Spot is also available here.]

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