October 07, 2014

Dueling Peeler Pitchmen

Da Vinci Pro

Description: A peeler
Main Pitch: "The art of making meals lightning fast with just one pass"
Main Offer: $14.95 for one
Bonus: Folding cutting board (just pay S&H)
Starring: Vince Offer
Marketer: IdeaVillage
Producer: The Schwartz Group
Website: www.DaVinciPro.com
Prediction: On the fence

Miracle Peeler

Main Pitch: "Effortlessly peels on one side and easily juliennes on the other"
Main Offer: $14.99 for one
Bonus: Mandolin & safety holder (just pay P&H)
Starring: Marc Gill
Marketer: Ontel
Website: www.MiraclePeeler.com
Prediction: On the fence

The only peeler in DRTV history that made it onto the annual charts also found itself in a duel. In 2009, Tristar's Titan Peeler and SAS Group's Samurai Speed Peeler (showcased in this news segment) battled on TV and at retail with Titan Peeler emerging as the clear winner. Both of these projects borrow from those successes, but both have added a new twist that upgrades the concept. So which one will emerge victorious? It's a 'battle of brothers' yet again!

Breaking it down: Vince does a better job pitching his product as he is much more lively and entertaining. But his brand of humor may also backfire as it tends to offend. The "me so hungry" and "you're gonna love it long time" lines are sure to generate at least a little controversy (not that controversy is always a bad thing). As for the products, neither one is particularly attractive, but Ontel's item looks more like a peeler and easier to use. The bottom line: With so much talent and two strong retail distributors involved, this one's a dead heat.

[The Da Vinci Pro spot is also available here, and the Miracle Peeler spot is available here.]

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