July 08, 2014

Multi Cushion

Description: A versatile support pillow
Main Pitch: "Helps align your body to alleviate pain"
Main Offer: $14.99 for one
Bonus: Eye Mask (free), hot/cold pack (just pay P&H)
Marketer: Hampton Direct
Producer: Concepts TV
Website: www.MultiCushion.com
Prediction: On the fence

This item is a cross between Hampton's Total Pillow and Ontel's old Seat Solution. Or is it a cross between Allstar's Forever Comfy and the Contour Leg Pillow? More to the point: Can this recombining of successful ideas from the past yield a new success?

My answer: Possibly, but there are also strong reasons for doubt. For instance, Total Pillow came at a time before the DR pillow market was completely saturated. And Forever Comfy, a revival of the Seat Solution idea, peaked just last year -- meaning the idea is no longer "old" enough to be "gold." Finally, at least three attempts to bring back the Contour Leg Pillow, including an attempt by Contour itself, have failed to find DRTV success.

Put it all together and what have you got? A project with great DNA but a questionable future.

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