July 08, 2014

WiFi Wizard

Description: A signal booster
Main Pitch: "The simple way to dramatically increase your home's wi-fi strength"
Main Offer: $19.95 for one
Bonus: USB WiFi Adapter (just pay S&P)
Marketer: SAS Group
Website: www.BuyWiFiWizard.com
Prediction: Unlikely to succeed

At first, I thought this item had potential. Then I paid more careful attention and realized what it was (or wasn't). Now I think it only has the potential for high returns.

The concept is a good one, and the timing is probably right. But the product needs to do something more than just bounce signals. Of course, a true signal booster would be too costly to hit a DRTV price point, and there is also the matter of installation, which is a barrier to purchase or leads to high returns when people install the thing incorrectly. It's a Catch-22.

On a separate note, I am still trying to figure out what is happening during the video call at about 1:25? Is the mom watching her daughter get mugged? Is the daughter being held for ransom? Or is this just a mother's worst nightmare? ("Guess what, mom? I'm dating Ted Kaczynski's son!") It's hard to tell, and it's certainly a strange scene to insert randomly in a DRTV commercial.

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